Friday, July 23, 2010
Hilarious: Robert Pattinson’s Look Inspires Range of M&S Underpants
Dubbed the R-Pant, the low-rise briefs and trunks are designed to be worn under skinny jeans and trousers, a look popularised by the likes of Russell Brand and Mark Ronson, two celebrities the chain cites as design influences.
Despite widely reported criticism by Jeremy Paxman in 2008 when the Newsnight presenter claimed “their pants no longer provide adequate support”, one in four UK men still wear M&S pants, according to the retailer.
The R-Pant launch is a thinly-veiled marketing strategy designed to appeal to a younger audience and to sex-up its underwear range. “Over the last three years we’ve seen an increase in the popularity of hipsters,” says Richard Beale, head of merchandising. “The new range is designed to appeal to a younger, fashion-savvy customer.”
Olie Arnold, style director of Men’s Health, believes there is a market for lower-rise pants. “I hate seeing the waistbands of men’s pants poking out of the top of their jeans,” he said. He questioned whether M&S was the right target market. “Do M&S really even sell skinny jeans? Maybe lots of women will buy them for their husbands and boyfriends, though.”
In recent years footballers have been used to market men’s underwear. Cristiano Ronaldo is the current poster boy for Emporio Armani, a role he inherited from David Beckham. Pattinson’s skinnier aesthetic is a move away from this trend.
Pattinson will not star in an advertising campaign for M&S. But a spokesman said the Twilight actor has been seen shopping for underwear at the store. The new range will go on sale in September.
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Robert Pattinson’s “Remember Me” Out on DVD and Blu-Ray in Ireland
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“Eclipse” Mexican DVD Cover Revealed
The cover art for the Mexican Eclipse DVD has been revealed and you can view the Blu-Ray and DVD by clicking the images below.
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“Water for Elephants” Extra Talks About Working on Set with Robert Pattinson
I was one of the lucky few that were chosen to stay for the close-up shot with Robert Pattinson and Christoph Waltz. This shot was awesome because I would get the chance to be inches away from Rob as he walked down the street for the parade (every Rob-lover’s dream). We were told to pantomime so the sound guys could pick up Rob and Christoph reciting their lines.
This scene was pretty intense as both the actors spat their lines with anger toward one another while trying to keep their composure for the crowd. Both Christoph and Rob did this part very well considering their strong friendship off camera. After many takes of that (which I’m not complaining about at all haha) we were finally off to lunch.
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