Wednesday, April 28, 2010

New Twilight channel to create one connected community of fans



SAN FRANCISCO, April 26 /PRNewswire/ -- thisMoment, a company focused on creating engaging experiences at the point where social media, mobile devices, and the real-time Web collide, today announced that Summit Entertainment is leveraging its Distributed Engagement Channel (DEC) to create an official interactive experience for Twilight fans and moviegoers online.

The new channel, which connects fans across Facebook, MySpace and YouTube, will feature exclusive interviews, real-time chat functionality across multiple web environments and live streaming video from upcoming Twilight Saga events. On Friday, April 23, fans and moviegoers participated in a live video chat with Bryce Dallas Howard, Nikki Reed, and Julia Jones from The Twilight Saga: Eclipse following the online launch of the final theatrical trailer. To view The Twilight Saga: Eclipse channel on Facebook, visit:; on MySpace, visit:; and on YouTube, visit:

"thisMoment's DEC platform is not only giving us new ways to connect all of the Twilight fans from across the Web, it's allowing them to engage with each other in unprecedented fashion," said Jack Pan, Executive Vice President Marketing for Summit Entertainment. "We're excited about the opportunities it provides, and look forward to developing additional ways to involve moviegoers and communicate with our fans."

"Summit Entertainment pushed us to develop compelling new functionality for our Distributed Engagement Channel," said Vince Broady, CEO and Co-Founder of thisMoment. "Now fans will be able to participate in Twilight events and connect with each other in real-time across the most popular social networks on the Web."

thisMoment's Distributed Engagement Channel (DEC) enables a single interactive brand channel to be distributed in its entirety to multiple social environments, including Facebook, MySpace, YouTube, the brand site and the iPhone. The DEC, which is fully customizable, features a seamless real-time connection between all environments in which it is deployed and allows brands to leverage one, simple CMS to publish and manage content. User-generated submissions can be uploaded directly to the channel or pulled from a user's existing social media library, and can be moderated by the brand before or after posting. The DEC also features robust programming capabilities and social activity reporting (e.g. uploads, shares, comments, streams, etc.) either by the specific environment or in aggregate. A customized version of the Distributed Engagement Channel is now available to Google advertisers as an upgrade to YouTube brand channels.

For more information about how to leverage thisMoment's Distributed Engagement Channel, brands can either contact their Google sales representative or send an email to For more information about thisMoment visit:

About The Twilight Saga: Eclipse

In The Twilight Saga: Eclipse, directed by David Slade from a screenplay written by Melissa Rosenberg and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, Bella (Stewart) once again finds herself surrounded by danger as Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge. In the midst of it all, she is forced to choose between her love for Edward (Pattinson) and her friendship with Jacob (Lautner) — knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella is confronted with the most important decision of her life.

About thisMoment

thisMoment ( is a company that creates engaging experiences for brands and consumers at the point where social media, mobile devices, and the real-time Web collide. Its offerings are built on the @thisMoment platform, a real-time, distributed, social content management system. The company's flagship product is the Distributed Engagement Channel™ (DEC), which manages branded, user-generated, and Web content across multiple social environments including YouTube, Facebook, MySpace, and the iPhone. thisMoment also offers a Custom Solutions program to provide turnkey interactive media solutions for brands, publishers, and agencies. For consumers, the company offers its critically-acclaimed lifestreaming service at Founded in April 2008, and headquartered in San Francisco, thisMoment is the latest creation of a team that over the last 15 years has designed and managed some of the Web's biggest consumer properties, including GameSpot,, and, more recently, led the Yahoo! Entertainment portfolio (Yahoo! Movies, Music, Games, OMG!, TV and Video) and its Brand Universe initiative.

About Summit Entertainment

Summit Entertainment is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC releases on average 10 to 12 films annually.

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